The Visual Diary

the design & culture guide for here, there & everywhere

Myrtle & Lace

The Visual Diary_Myrtle & Lace

Myrtle and Lace is the creation of New Zealand born designer Regina Stroombergen. Formed in 2008 the brand started off by making one of a kind wallets out of vintage fabrics and has moved into limited edition pieces using both vintage and new materials including silks, cottons and most recently leather. Although in the beginning all products were handmade by Regina the leather products and accessories are now being sewn by a small factory in New Delhi. They are all made in small limited edition runs, with the utmost care taken to quality and craftsmanship.

Many of Myrtle and Lace’s designs take influence from the past and give this feel off throughout its themes, promotional materials and fabric choices. Two key collections from Myrtle & Lace are the Seaside Collection (Summer 09/10) and the Sunday Collection (Summer 10/11).

The Visual Diary_Myrtle and Lace

Myrtle & Lace can make The Seaside Collection fabric wallets for you in the fabric of your choice. If you have special fabric that you would love to see a second life out of or have spotted something beautiful in a fabric store they can help you.  Myrtle & Lace can even source fabric for you if you need something special made to match an outfit.

The Sunday Collection includes pretty leather bags, clutches, wallets and luxurious scarves and was inspired by the warmth and fun of Sundays over summer. “For me Sundays mean so many things.. lying in the grass looking at clouds, ladybugs, feeling a balmy breeze on my face.. cups of tea and general frolicking! I tried to capture something of those beautiful days when I created The Sunday Collection”, says Regina, designer/owner of Myrtle and Lace. But there’s a lot more to the new range than delicate feminine lines and naturally beautiful new season colours. Each item has its own functional secrets to share, like the Cornelia Clutch which has a hidden lipstick mirror and detachable strap. And all can be worn casually during the day or dressed up at night.

The Visual Diary_Myrtle & Lace

Myrtle & Lace took a lot of its inspiration from Regina’s Great Grandmother, Myrtle, who lived her life surrounded by beautiful things, always had a secret to share and a twinkle in her eye. These qualities now live on in Regina’s work.

All Myrtle & Lace products are designed in Melbourne Australia and are currently stocked in various stores nationally and internationally.However Regina is moving herself and the company to Europe in August which is the start of some pretty exciting changes for Myrtle & Lace!

So in the mean time all of Myrtle & Lace’s products are available for purchase online; visit for a full list of stockists.

Katie-Maree Cole

Proving there is definitely something in the water in New Zealand, The Visual Diary is featuring another young and talented fashion designer from Auckland, New Zealand.

Katie-maree Cole is a New Zealand designer who uses natural fabrics in design to emphasise femininity, adventure and romance.  Her designs have been described by media, fashion lovers and bloggers around the world as being “Divine, magical and whimsical”. Now based in Auckland she gained her Bachelor of Design in the creative hub of Dunedin city. She was selected by Karen Walker as a finalist in the Air New Zealand Inspiring New Zealanders competition where she spent time in Karen Walker’s workroom fueling her passion to start her own label with a focus on natural fabrics in feminine designs. Since starting in 2009 Katie has continued to build on her dream, she has had great success after the launch of her first directional range for Summer 2010 alongside the launch of her website The label continues to grow a wide audience of women who love the fun of day-to-day dressing. I love the bright colours of Katie-Maree Cole’s 2010 Spring/Summer range painted me shown below.

Kate-Maree Cole’s Winter 2011 range is a capsule collection influenced by the classic film ‘Bonnie and Clyde’ and Bonnie’s unique ability to look fashionable and spotless no matter what the circumstances. Her pieces are classy and fun at the same time with brilliant use of colour to brighten up the winter months. I love Katie’s  photo shoot for the Bonnie Be Good collection.

Katie-Maree Cole was recently selected to show at iD Dunedin alongside high profile New Zealand labels such as Nom*D and Carlson. The shows took place on the platform of the Dunedin Railway Station, famous for the 110m-long catwalk and was the finale of a series of exciting fashion events planned throughout iD Dunedin Fashion Week.

To check out Katie-Maree Cole’s entire range plus information on stockist and her blog head to her beautiful website:

Kelsey Genna

Founded in 2010, Kelsey Genna is a handmade fashion label based in New Zealand. Kelsey is unbelieveably talented and considering she is only 19 and a recent Fashion Design Graduate, she has already made quite a name for herself .  The label is independently run with all garments being made to measure and in limited quantities. Her most recent collection Begonia House has a number of beautiful pieces with a strong floral theme in both her choice of fabrics, design and detailing. Her photo shoot for the Begonia House Collection is stunning.

All Kelsey Genna pieces are sold exclusively through the KG Online Boutique. Kelsey Genna currently offers a Bespoke Service. She can work together to create something one of a kind or customise existing designs to your personal requirements. Kelsey Genna is also available to be commissioned by exhibition and commercial pieces.

Kelsey has had a number of features in the press which is  impressive considering her age but considering the quality of her work I can see why people want more of her.  Kelsey Genna is our first feature on a New Zealand designer so we now have a New Zealand category!

To see more of Kelsey Genna’s latest collection and other pieces she has on offer visit her beautiful website: